Back-to-school campaign

Client

Stitch Fix

Projects

OTT/TV, growth/YouTube, podcasts, home feeds, web, emails, push notifications

Goal

A 360° campaign to educate parents about children’s styling services in time for back to school

Overview

  • Conceptualized taglines and campaign hooks

  • Wrote campaign emails and push notifications

  • Devised podcast talking points

  • Wrote alt tags, home feed promos and web landing page updates

  • Wrote and edited scripts for OTT/TV, and text overlay copy

  • Directed voice-over talent in live recording sessions for OTT/TV, and YouTube growth videos

:30 OTT/TV ad

Landing page

OTT Fit

OTT Price

Campaign emails and pushes

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Emails
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Seasonal campaigns