Spring/summer stock-up kids campaigns

Client

Stitch Fix

Projects

OTT/TV, radio, growth (YouTube), podcasts, home feeds, web

Goals

  • To encourage parents to update their kids’ clothing for the new seasons

  • To highlight an effortless experience using Stitch Fix’s personal styling services for kids

Overview

  • Conceptualized taglines and campaign hooks

  • Wrote and edited scripts for OTT/TV, growth (YouTube), radio and text overlay copy

  • Directed voice-over talent in live recording sessions for OTT/TV, YouTube videos and radio

  • Wrote alt tags, home feed promos and web landing page updates

Spring campaign results

  • Total Demand was up +24% WoW

  • First Fixes were up +30% WoW

  • Manual Subsequent Demand was up +48% WoW

  • Dormant Client Demand was up +92% WoW

Summer stock up :30 radio script

“As your kid grows, their tastes change too. Keeping their closet stocked with what they love (and what fits) can get…challenging. No worries—Stitch Fix has you covered. We’ll send clothes to suit their unique vibe and your budget with pieces starting at just $10. Simply tell us about your kid’s style, keep their faves and return the rest for free. Give us a try today and save 25% when you keep all 10 items from Stitch Fix. Now that’s kid’s style made easy. Go to stitchfix.com to get started.”

:30 OTT/TV ad

Podcast talking points

  • Intro

    Oh, hi there, sunshine—now that summer’s here, let’s get your kid’s closet up to speed. With prices within your budget, you and your wallet will feel beachy-keen.

    Keeping up with your kid’s growth spurts and changing tastes can be a challenge. Let Stitch Fix help out with easy options to fit their vibe and your wallet. Summer’s here, so now is the perfect time to brighten your kid’s closet for more fun in the sun.

    Summertime and the shopping’s easy. Let Stitch Fix take the stress out of dressing your kid for the sunshine season with budget-friendly, bright ‘n’ breezy styles they will love.

  • Copy points

    Stitch Fix Kids is the effortless way to get clothes that fit your kid and price range. Items start at just $10.

    With your feedback and input, Stitch Fix learns about your kid’s taste, sending styles to suit their unique vibe.

    Your kid can try on pieces at home before you buy—just keep what they love and send back the rest. Plus, shipping, returns and exchanges are always free.

    From toddlers to picky tweens, Stitch Fix Kids has growth spurts taken care of with sizes 2T–18.

    There’s no subscription required. Simply order a refresh as needed, or set it and forget it with regular seasonal Fixes—you’re in control.

  • Call to action

    Try today at Stitch Fix dot com slash {{PROMO}} and you’ll get 25% off when you keep everything in your Kids Fix.

    That’s Stitch Fix dot com slash {{PROMO}} for 25% off when you keep everything in your Kids Fix.

    Stitch Fix dot com slash {{PROMO}}.

Growth ads (YouTube)

Price

Convenience

Fit

Women’s fashion: summer/fall

Client

Wish

Projects

Video copy for women’s fashion adverts

Goals

  • To entice customer engagement with a seasonal wardrobe refresh

  • To promote on-trend affordability for the budget-savvy shopper

Overview

Conceptualized brand-aware, pithy and playful text overlay for women’s fashion videos across social media platforms

Summer

Summer swimwear

Fall

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