CRM emails

CLIENT

Stitch Fix

PROJECTS

Email copy, subject lines and pre-headers, text overlay

GOAL

To engage with and educate customers about personalized fashion styling services across curated themes

OVERVIEW

Collaborated with the cross-functional team to craft top-performing modular, product launch and CRM emails for the women’s, men’s and kids’ business lines
Edited and re-wrote a fleet of trigger and transactional emails to reflect the new brand direction
Wrote a subject line that drove 2X click rate from an initial send, influencing future email and push notification briefing strategy

Email and web banners

CLIENT

Wish

PROJECTS

Email copy, subject lines and pre‑headers, web banner copy

GOAL

To entice users toward discovery‑based shopping on a global e‑commerce platform

OVERVIEW

Targeted conversion and CTR with strategic brand‑pillar positioning
Owned localization‑friendly email copy for a range of multi‑faceted campaigns
Diversified a variety of iterations on specific themes
Crafted performance‑driven web banner copy with an emphasis on fashion merchandising